Formulating for the Eco-Conscious Customer

In many instances here at Formulae Development, our clients request that we create formulations that meet a specific guideline or contain ingredients with a specific certification. On some occasions the request might be client-specific but in a majority of cases we are asked to formulate to an established regulation or certification body.

Below are some of those certifications and helpful web links to a few of the more popular certification bodies we have worked with:

Leaping Bunny

Environmental Working Group


USDA Organic

Certified Vegan




Beauty products often seek natural, animal-friendly, or organic claims on their labels for several reasons:

  1. Consumer Demand: There is a growing trend among consumers towards products that are perceived as more natural, environmentally friendly, and cruelty-free. As people become more conscious of the ingredients they put on their bodies and the impact of their purchases on the environment, they tend to prefer products that align with these values.
  2. Health Consciousness: Many consumers are concerned about the potential health risks associated with synthetic chemicals commonly found in beauty products. They may opt for natural or organic alternatives believing them to be safer and less likely to cause adverse reactions or long-term health issues.
  3. Ethical Considerations: Consumers are increasingly concerned about animal welfare and the use of animal testing in the beauty industry. Products labeled as animal-friendly or cruelty-free appeal to consumers who want to support companies that adhere to ethical standards and do not harm animals in the production process.
  4. Environmental Awareness: Organic and natural beauty products often boast ingredients that are sustainably sourced and environmentally friendly. This appeals to consumers who are mindful of their ecological footprint and seek out products that minimize harm to the planet.
  5. Marketing Advantage: Companies recognize that incorporating natural, animal-friendly, or organic claims into their branding can provide a competitive edge in the market. Such claims can help differentiate their products from competitors and appeal to a broader audience of conscientious consumers.

Overall, the inclusion of these claims on beauty product labels reflects the evolving preferences and values of consumers, as well as the desire of companies to meet these demands and remain competitive in the industry.

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