Formulating for the Eco-Conscious Customer

In many instances here at Formulae Development, our clients request that we create formulations that meet a specific guideline or contain ingredients with a specific certification. On some occasions the request might be client-specific but in a majority of cases we are asked to formulate to an established regulation or certification body. Below are some […]

What is Greenwashing?

As we have discussed previously, “Natural” in cosmetics does not have a standardized definition or universal regulations.  Different brands have varying interpretations of what constitutes a natural product, leading to a degree of subjectivity and potential greenwashing.  Greenwashing in the Personal Care/Cosmetics industry refers to the deceptive marketing tactics used by beauty and skincare brands […]

What is Natural?

What does it mean to be “natural”? It’s a question we encounter often, and one that elicits a range of answers and interpretations, especially in the realm of personal care.  Defining “natural” in this context is not a straightforward task. The commonly cited meaning within the industry revolves around being renewable and plant-derived; However, its […]

About Formulae

For more than 15 years, Formulae has been assisting clients in the creation of unique, natural personal care formulations in all major categories of personal care products, from bath essentials to skin care, sunscreens, and cosmetics. We are often asked which type formulation we most enjoy working on; The answer is rich, natural night creams […]