Category Archives: Blog

As we have discussed previously, “Natural” in cosmetics does not have a standardized definition or universal regulations.  Different brands have varying interpretations of what constitutes a natural product, leading to a degree of subjectivity and potential greenwashing.  Greenwashing in the Personal Care/Cosmetics industry refers to the deceptive marketing tactics used by beauty and skincare brands […]

What does it mean to be “natural”? It’s a question we encounter often, and one that elicits a range of answers and interpretations, especially in the realm of personal care.  Defining “natural” in this context is not a straightforward task. The commonly cited meaning within the industry revolves around being renewable and plant-derived; However, its […]

For more than 15 years, Formulae has been assisting clients in the creation of unique, natural personal care formulations in all major categories of personal care products, from bath essentials to skin care, sunscreens, and cosmetics. We are often asked which type formulation we most enjoy working on; The answer is rich, natural night creams […]